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Welcome to the latest issue of the SITECH^® Community Newsletter!

In the last weeks our focus shifted from product introduction campaigns to various dealer requests and the development of new tools such as short animated videos for use on social media.
We hope you will like the one or the other idea and will reach out to us for customization.
As a reminder – consumers tend to research their purchases more during difficult economic times. Don’t be left out of the conversation; instead, be more visible to let them know you’re trading and are still a long term partner.

“No matter how great your product or service is, no one will hear about it if you don’t attract attention.

It’s that simple.”
Charles Branson

Website Updates
Social Media Launch
Animated Videos to promote the Panasonic Toughpad FZ-M1
Animated Videos as addition to the latest campaigns
Trimble Business Center Power Hour Promotion
Summer Laser Promotion
Various seasonal social media posts
LinkedIn Group
Archives

Featured Tool

SITECH Rental offering video

On request of various SITECHs a video highlighting the advantages of renting technology has been created – as well as some social media posts to promote it.
Contact your Regional MarCom to have your contact details added at the end.

Website Updates

The Civil Construction website has got a complete new look and structure and will offer an API feed to dealer websites by the end of Q3.

This is a good opportunity to check when the last update has been made to your website and bring the Channel marketing team onboard to make sure you have all products up to date and the structure matches the one from the SITECH dealer sample site. You can do it on your own or you can get support from our team as we just did for SITECH Michigan, Midway and Mid America.

To promote the updated and upgraded website from SITECH Michigan a full set of tools have been developed. An announcement email blast was sent out and engaging social media posts have been scheduled with a pop up window embedded on the website to get them subscribing for the quarterly newsletter.

See for yourself: www.SITECHmichigan.com

Social Media Launch

On top of refreshing their website SITECH Michigan appointed somebody in the team to focus on social media and ensure regular and professional presence there. Kevin and Eric’s goal is to grow their social media platform to engage with customers and distribute information more effectively.
The below email signature is promoting both the new website and the social media presence. Social media posts have been prepared for LinkedIn, Facebook and Instagram for a full month presence.

Animated Videos to promote the Panasonic Toughpad FZ-M1

SITECH Metro Northeast reached out after having encountered some great success with the first Panasonic Toughpad tablets they got in their hand and were able to sell easily. On their request two short videos have been created to be used on social media. One focused on the features of the product and the other on the possible applications.
Enjoy the watch – the last slide can easily be swapped out to show your own contact details. :)

Animated Videos as addition to the latest campaigns

Animated video is an engaging instrument that can help you tell your story more comprehensively. 65% of people are visual learners, and 90% of the information transmitted to the brain is visual. Therefore we have added this kind of tool to the set of materials we were usually preparing for a campaign or a product launch.

Trimble Business Center Power Hour Promotion

The newsletter of SITECH NorCal and Oregon is a newsletter a lot of SITECHs follow and leverage – Congrats to their MarCom expert Tammy McP! They were the first regularly promoting the Trimble Business Center training events. There is now an email template as well as social media posts on MarketSmart to be updated and leveraged monthly in front of the next session.

Summer Laser Promotion

The original request came from Germany but quickly crossed the ocean. A lot of contractors are busy taking advantage of the good weather and the addition or renewal of a smaller piece of equipment such as a grade laser or pipe laser might come up quickly. It is good to be ready and remind the customers that most of the SITECHs also sell smaller products. 

A summer campaign “prices are melting” has been prepared as flyer and social media posts.

Various seasonal social media posts

On top of pictures, sales promotions, events you are promoting on social media, we are happy to provide you with more casual posts to celebrate a local bank holiday or special activity.
We were happy to see how many SITECHs have decided to leverage our Summer Holiday’s and Independence Day images.

What would you need next?

LinkedIn Group

To stay up-to-date about the activities for the SITECH sales channel, please join the LinkedIn Group for SITECH marketers as soon as possible if you have not done so already.