SITECH Community Marketing Newsletter
December 2023
Welcome to the December issue of the 2023 SITECH® Community Newsletter!
The Trimble Field Marketing Team extends its gratitude for an incredible 2023, marked by the growing adoption of our platform and collaborative efforts with most of you. As we look ahead to 2024, let's continue to collaborate and construct successful marketing strategies together.
Constructing Better, Together.
This month’s newsletter will cover the following topics. Click on each link to navigate to the respective section.
Happy Holidays!
Our collection of SITECH branded designs for print cards, eCards, eSignatures, and social media images is expanding. Visit MarketSmart, select the asset type "Holiday Card", download the appropriate ZIP file according to your region, and choose your favorite design.
Download the Zip file for your region
North America SITECH / Trimble Partnership with ACP
For North American SITECH dealers, Trimble continues the Associated Construction Publications program for 2024. This year, ACP is enhancing its website, ensuring growing traffic, with BidINFO - a free bid reporting service for contractors.
We'll discuss the changes and improvements during a webinar early next year. Keep an eye out for the invitation in your inbox. Express your interest in participating by informing Valerie Blanchenay today.
HERE IS HOW THE PROGRAM WORKS
- Trimble will place a monthly, full-page ad in your local print magazine as well as an online ad on acppubs.com.
- List your dealership and up to 4 branches with contact information at the deeply discounted rate of $200 per insertion. This price includes both print and online exposure.
- If your territory spans more than one ACP brand, you may choose to participate in one or all of the brands at $200 per edition.
- If more than one SITECH dealer is covered by a publication, both dealers will appear in one ad.
This is an excellent way to kick-start the year with a robust advertising program at a highly competitive price. Starting February 15, 2024, the program rate increases to $250 per insertion so act now to secure current rates for 2024.
Trimble R580 Introduction Campaign (EAME and APAC only)
To support the introduction of the new Trimble R580 Smart GNSS Antenna in APAC, EAME and South America, the field marketing team has prepared a full campaign. It includes various email templates and content, a landing page. an email signature, a web slider for all the SITECH websites using the template, various images and social media posts as well as trade show signage.
SITECH Modifiable Newsletter
While everybody is wrapping up the year and getting ready for the holidays, we want to make sure you are set for a successful start in 2024. We just finalized the SITECH January Newsletter in MarketSmart.
It comes complete with the most recent SITECH news and the exciting part: It's entirely adaptable to match the specifics of your region and offerings. Check out the template in the 'browse emails' section, and if you require support in swiftly delivering this valuable content to your customers, feel free to get in touch. Let's work together to keep your customers consistently well-informed!
SITECH Initiatives Around the World
SITECH Netherlands screen backgrounds
Inspired by SITECH Netherlands, we've crafted two background designs to be installed on your customers’ Trimble displays and controllers. A subtle way to keep your brand front and center in your customers' daily view. Let us know if you'd like a localized version.
SITECH Intermountain QR code stickers
All Trimble equipment sold by SITECH Intermountain gets a QR code sticker. When scanned, it directs users to their list of "how-to" videos on YouTube, ensuring that operator information is at the fingertips. A great way to minimize support calls.
2024 MarketSmart Open Hour Session
Get ready for the 2024 MarketSmart Open Hours!
Just like in 2023, these sessions occur every first Tuesday of the month, offering an excellent opportunity to stay up to date on the latest dealer marketing materials and fully explore the capabilities of the MarketSmart platform.
Whether you're new to the Trimble world, eager to discover the newest marketing resources, or expanding your understanding of the MarketSmart platform, the MarketSmart Open Hours are the perfect forum. It's not just about learning but also a great way to connect, share experiences, and foster collaboration.
Save the date for the first MarketSmart Open Hour of 2024 on February 6, 2024, and secure your spot by registering in advance. To accommodate time differences, we hold two sessions:
APAC / EMEA | February 6
9am–10am CET (Berlin, GMT +1)
6pm–7pm AEST (Brisbane, GMT +10)
Americas | February 6
8am–9am HST (Honolulu, GMT -10)
11am–12pm MST (Denver, GMT -7)
SITECH Marketer LinkedIn Group
Join our SITECH Marketing LinkedIn group to showcase your projects and events, share ideas, and leverage materials from SITECHs worldwide. Access is available to those with a SITECH email address or by recommendation/request from a SITECH or Cat dealership contact. Join today!
Newsletter Archives
Missed the last newsletter? No problem, check out our newsletter archive!
Constructing Better, Together
One of the key competitive advantages of SITECH is the premium worldwide network coverage. Proud of your own local activity? Share details and pictures with your regional Field Marketing contact or on LinkedIn in our closed LinkedIn group for SITECH Marketers.
Lisa Beutelspacher (EAME)
Valérie Blanchenay (AMER)
Franco Ramos (LATAM)
Sylvie Leiss (Global and APAC)
Trimble, Inc.
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