SITECH Community Marketing Newsletter

April 2023

Welcome to the April issue of the 2023 SITECH® Community Newsletter!

The Trimble Field Marketing Team is continually creating content for you to leverage. We are here to support you by developing the tools you need to carry out activities that will move your business forward, providing consistent and professional communication in your local market.

Constructing Better, Together.

Featured Tool

Update Your Website

In today’s digital landscape, your business needs to display its most professional face online to gain and maintain the trust and ongoing validation from your audience. Outdated content isn’t inspiring to consumers. In fact, it damages your credibility. It is crucial to keep your website up-to-date and connected to any other marketing activities you might carry out: E-sig, social media, digital ads, etc…

We can help by reviewing your website, updating it if needed, and installing the API feed if your template and CMS allow for it. 

Did this API Feed pass you by?

We have been offering the SITECH website API feed since 2021 to ensure all product information will always be up to date and come directly from the Trimble Civil Construction website. This ensures that current product information is pushed to your dealer site and minimizes the work needed to keep product content up to date. In addition, the customer remains on the local SITECH website throughout their visit, allowing them to obtain more information and request a demo directly on the site. This will support your team to build your own pipeline of leads.

There are a couple of important conditions in order to install the API on your site, the first being that the website 
must be built in Wordpress. The second is to have the structure of the “solutions” section similar to the one 
we have on the dealer sample site. 

Take a peek and contact us if you need help updating your website to be ready to deploy the API feed.

Updated website? Spread the word!

We don’t stop at supporting your website updates. We also have the tools to promote it! On top of an
announcement email blast, we have an email signature as well as engaging social media posts ready to go.

New SITECH Branded Videos

Shout-out to SITECH Netherlands and SITECH Denmark who recently created great videos in their local language. They have been generous in permitting us to create an English version for other SITECHs around the world to leverage. This is true collaboration! 

SITECH Denmark’s video is highlighting the world class services SITECH offers. 

SITECH Netherland’s video is covering a topic many SITECH are struggling with: Recruitment for a technician.

Please work with your local field marketer to have these translated or simply to include 
your contact details at the end.

Trimble Stratus Event Campaign

One of our goals for 2023 is to update and enrich existing materials. Last month, we announced the Trimble Stratus campaign and have now added an event promotion to the campaign on MarketSmart! Navigate to the main Trimble Stratus campaign and choose the Trimble Stratus Events Collateral Program to view our various social media visuals, built in PowerPoint, and ready to be customized for your event! 

We have now included a pre-built email and registration landing page so you can easily manage your event registrations. Reach out to your regional field marketing manager if you need help activating the email
registration or customizing the social posts!

Trimble Groundworks Campaign

We went ahead with organizing and improving the available materials around Trimble Groundworks. This campaign provides resources for SITECH distributors to promote Trimble Groundworks in general, as well as a focus on solar farm projects. We have all possible tools to approach this market: emails, web plugin, social media posts, and more.

MarketSmart Tutorial Videos

If you are new to the platform, take a self-guided video journey that takes less than 5 minutes per segment. You and your team can obtain a platform overview, comprehend the settings, learn how to activate an email and gain an understanding of the social media functionality. Visit the “Browse Programs” tab under “Collateral” and provide your feedback for future topics you’d like to see. We will add more tutorials in the coming months.

Recurring Requests for Murals and Generic Pull Ups

Originally developed by SITECH NorCal (U.S.), the SITECH wallpapers travel the world and have been implemented with various city skylines: Auckland (New Zealand), Chesapeake (U.S.), Dublin (Ireland), Glasgow (UK), Horizon (U.S.), Michigan (U.S.), Midway (U.S.), Riyad (KSA), Brisbane (Australia), and more. 

As an alternative for training rooms, tradeshow backdrops, and more, we recently developed a few more worth sharing as inspiration for your future events or office decoration.

Trimble Connected Site Visual

SITECH Chesapeake used our Trimble Connected Site visual as an office wall mural.

SITECH Services Visual

SITECH Construction Systems used this SITECH Services visual as a tradeshow wall graphic.

Trimble Construction Jobsite Visual

SITECH Ohio used this Trimble Construction Jobsite visual as an office wall mural.

Not part of the SITECH Marketer LinkedIn Group?

The purpose of the SITECH Marketing LinkedIn group is to visually display projects and events happening at SITECHs around the world that promote the brand, the dealerships, Trimble products and more. The goal is to share ideas and leverage materials done in other regions. Access is granted to all people having a SITECH email address or after recommendation / request from a SITECH or Cat dealership contact. Join today!

Newsletter Archives

Missed the last newsletter? No problem, check out our newsletter archive! 

Constructing Better, Together

One of the key competitive advantages of SITECH is the premium worldwide network coverage. Proud of your own local activity? Share details and pictures with your regional Field Marketing contact or on LinkedIn in our closed LinkedIn group for SITECH Marketers. 

Sarah Bastida (APAC)
Lisa Beutelspacher (EAME)
Valérie Blanchenay (AMER | West)
Alex Foley (AMER | East)
Hulda Stefansdottir Øiestad (Nordic)
Franco Ramos (LATAM)
Sylvie Leiss (Global)

Trimble, Inc.
10368 Westmoor Dr, Westminster, CO 80021