SITECH Community Marketing Newsletter

March 2023

Welcome to the second issue of the 2023 SITECH® Community Newsletter!

The Trimble Field Marketing Team is continually creating content for you to leverage. We are here to support you by developing the tools you need to carry out activities that will move your business forward, providing consistent and professional communication in your local market.

Constructing Better, Together

Featured Tool

CONEXPO 2023 Campaign

Building upon Trimble's CONEXPO booth messaging of Right Insight. Right Time. Right Decision., we have added SITECH visuals to include Right Partner. The campaign includes animated e-signature banners, email headers, and social media images. Promote your presence at the event and encourage your customers to stop by the Trimble Booth! Navigate to MarketSmart and click on "Browse Campaigns".

New sub navigation in MarketSmart

To ensure better results and faster navigation, we now break collateral and customizable media out into separate pages - both under "Collateral" still. Clicking on "Browse Collateral" will take you to all downloadable, static assets, while "Browse Customizable Materials" will provide all resources you can customize or include your contact information in, such as printed adverts, product literature, SITECH business templates, and more. As usual, you can filter through these selections with the filter options in the left navigation bar.

A choice of Trimble Stratus materials

One of our goals for 2023 is to update and enrich existing materials. We started with the Trimble Stratus campaign. The campaign now consists of three different visuals, containing a great variety of assets: Print and digital adverts, social media images, a web plugin you can embed on your own site, website sliders, email signatures, pull up banners, etc.

SITECH Dealer Newsletter: March Edition

The latest edition of the SITECH dealer newsletter is live on MarketSmart! The newsletter comes pre-built for you to forward to your customers. It has many customization options so you can ensure it aligns with your needs and offering.

Have a look and let us know if you need any help activating it.

Social posts for upcoming big dates

Spring is a busy time of year, with a few important dates you may want to promote on your social media channels. We have content for International Women's Day (March 8), Women in Construction week (March 5-11), CONEXPO (March 14-18), St. Patrick’s Day (March 17) and Easter (April 9), just around the corner… Social media images in various sizes and formats are available under the Collateral section. They are saved by theme name and region and packaged in one Zip file. 

SITECH activities around the world

SITECH distributors all over the world are doing a fantastic job promoting the brand and their dealership in various ways. Below are a few great activities we want to highlight.

SITECH Denmark

SITECH Denmark has published a new video promoting their services. We are currently working with them on creating an English version. Stay tuned.

SITECH Switzerland

SITECH Switzerland started the year with a rockstar booth at a local trade show and an entertaining promotion on social media. Check out their booth here!

SITECH India Northeast

SITECH India Northeast had a great presence at bauma CONEXPO India 2023.

SITECH Hawai´i

SITECH Hawai´i organized a real ceremony to inaugurate their new office location. Check out their Instagram to watch the video.

Constructing Better, Together

One of the key competitive advantages of SITECH is the premium worldwide network coverage. Proud of your own local activity? Share details and pictures with your regional Field Marketing contact or on LinkedIn in our closed LinkedIn group for SITECH Marketers. Access to the group is granted to all people having a SITECH email address or after recommendation / request from a SITECH or Cat dealership contact. Join today!

Sarah Bastida (APAC)
Lisa Beutelspacher (EAME)
Valérie Blanchenay (AMER | West)
Alex Foley (AMER | East)
Hulda Stefansdottir Øiestad (Nordic)
Franco Ramos (LATAM)
Sylvie Leiss (Global)

Trimble, Inc.
10368 Westmoor Dr, Westminster, CO 80021