SITECH Community Marketing Newsletter

December 2024

Welcome to the last issue of the 2024 SITECH® community newsletter!

We're excited to summarize the latest initiatives and updates that will enhance our collaborative efforts and drive success in your local markets for the coming year.

Constructing better, together

In this issue, we'll cover:

• Updated SITECH style guide:  stationary assets - new free font and updated colors
• SITECH 2024 catalogue
• New campaigns to support the latest product launches
• Dimensions follow-up - a library of product stickers
• Social media assets for upcoming holidays
• 2025 SITECH calendar wallpapers
• 2025 ACP co-op advertising program for North America 
• SITECH marketers LinkedIn group
  
  

Featured Tool

SITECH catalog

The updated, 2024 SITECH product catalog covers the full Trimble Civil Construction portfolio. The new edition reflects all the latest product introductions and is as usual fully customizable with local customer quotes, special services and contact details. It can be used as a complete piece or as single product pages. The machine control spread pages for example can be customized to support your local collaboration with specific OEMs. 

Please remove any outdated versions from your website and reach out to your regional field marketer to discuss creation of your own version of the catalog as soon as possible.

Latest added campaigns and asset updates

We aim to publish a set of tools for all new product introductions and major feature releases to allow you to communicate the updates to your customers easily and without a lot of effort. Each campaign includes various email templates and content, a landing page, an email signature, a web slider for all the SITECH websites using the Word Press template, various images and social media posts as well as trade show signage. 

See below the thumbnails of the various new campaigns.

For any support or localization requests, don't hesitate to reach out to your regional field marketer

IMPORTANT: Please note that you first have to login to MarketSmart for the link to bring you directly to the assets.

Trimble Siteworks Machine Guidance on compact track loader 

The existing campaign has been enriched with additional visuals and assets to promote the compact track loader support.

Trimble RTX 100% Attach Program campaign  

Here you will find two emails, a landing page, a flyer, social media images, and an email signature banner to leverage.

Trimble Civil construction sticker graphics

We added a variety of sticker graphics to Marketsmart.

These graphics are perfect for tradeshow giveaways or marketing materials. Click the link below to download them as .AI design files.

Marketing assets for the holidays

We have a collection of social post images to help you celebrate with your customers and spread holiday cheer.

Use the following search words under “Collateral” in MarketSmart to find appropriate images

• Christmas
• New Year

SITECH calendar wallpaper

You may or may not have printed our 2025 SITECH wall or desktop calendar to delight your customers, however, we also converted the hero images into digital monthly wallpapers for you. Head over to MarketSmart and search for "Wallpaper" under the collateral category. Various sizes are available, just download the zip file for each month and share monthly with your customers.

North America SITECH / Trimble partnership with Associated Construction Publications

For North American SITECH dealers, Trimble continues the Associated Construction Publications program for 2025. In 2024, ACP enhanced its website, ensuring growing traffic, with BidINFO - a free bid reporting service for contractors.

HERE IS HOW THE PROGRAM WORKS:

• Trimble will place a monthly, full-page ad in your local print magazine as well as an online ad on acppubs.com.
• List your dealership and up to 4 branches with contact information at the deeply discounted rate of $250 per insertion. This price includes both print and online exposure.
• If your territory spans more than one ACP brand, you may choose to participate in one or all of the brands at $250 per edition.
• If a publication covers more than one dealer, both will appear in one ad.

An investment of $3,000 guarantees you a robust advertising program consisting of a monthly full page print advert in your local ACP publication and a full year online presence with a minimum of 35,000 impressions monthly, depending on your territory - without any additional work as Trimble develops and places the visuals. Contact:  Valerie Blanchenay for more details. For more program information, view details here.

Stay connected

Remember, the SITECH Marketers LinkedIn Group is your platform to share, learn, and connect with fellow marketers. If you haven't joined yet, now is the perfect time to become part of our vibrant community. We invite you to contribute. 

Looking back: newsletter archive

Constructing better, together

One of the key competitive advantages of SITECH is the premium worldwide network coverage. Proud of your own local activity? Share details and pictures with your regional field marketing contact below or in our closed LinkedIn group for SITECH marketers. 

Lisa Beutelspacher (EAME)
Valérie Blanchenay (AMER)

Sylvie Leiss (Global)

Trimble Inc.
10368 Westmoor Dr, Westminster, CO 80021