SITECH Community Marketing Newsletter

Newsletters are a good way to keep in touch with customers or interested people. The first 2021 "issue" of the SITECH newsletter template is ready for you on MarketSmart to customize and adjust to your region and offering. In this newsletter we are highlighting the latest releases such as WorksOS, Trimble Business Center v5.4 and Trimble Roadworks 3D.
As the sender, you control all the content and can easily replace / remove all or part of the content provided. You could for example choose to replace any of the paragraphs with a preview of the Trimble TSC5 or the Trimble Siteworks SE Starter Edition - or your employee of the month, your new location or spring promo.

Let us know if you need some support getting this out of “your door”. 

The version G of the SITECH Catalog now reflects the latest product introductions and now features Trimble Roadworks, Trimble TSC5 and Trimble Siteworks SE Starter Edition. As usual it is fully customizable with local customer quotes, special services and contact details. It can be used as a complete piece or as single product pages. 

Reach out to your Regional MarCom Contact to get your tailored version. 

To support the efforts of our dealers in spreading the word on our latest products and solutions, we prepared the campaigns below for you to leverage. We are happy to support you in adapting language or formats for each. Just reach out to your regional MarCom contact. 

Each campaign includes multiple touches, including: emails, print and online advertising, social media posts, email signatures and more. Browse the campaigns on MarketSmart and get in touch with us if you need any customization.

To support the introduction of Trimble Siteworks SE Starter Edition, two visuals have been developed and are also available on MarketSmart for you to leverage and customize.

• Trimble TSC5 Introduction Campaign

• Trimble Siteworks Field Software + GNSS package Promotional Campaign

The SITECH website API feed has now been tested and installed on a few regional SITECH websites. This API feed allows for all product information to always be up to date and come directly from the Trimble Heavy Industry website. This ensures that current product information is pushed to the dealer site and minimizes the work needed to keep product content up to date. In addition, the customer remains on the local SITECH website throughout their visit, allowing them to ask for more info and request a demo directly on site in order to build a local pipeline of leads.
Having the local SITECH website built in WordPress is the first important condition in order to use the API. The next requirement is to have the structure of the “solutions” section similar to the one we have on the dealer sample site. 

An example of the API feed in action is on the staging area of our sample site. Under the 'Solutions' section, when choosing a Solution, all of the product cards and their sub pages are being pulled from the feed.
Take a peek and contact your regional MarCom if you need help updating your website to be ready to implement the API feed as quickly as possible. 

We are planning to provide you social media posts for the following remaining key dates in 2021:

Labour Day, Star Wars Day, Mothers Day, Fathers Day, Memorial Day, Summer Holidays, Flag Day, Juneteenth, Independence Day, Construction Appreciation Week, Halloween, Remembrance Day, Veteran’s day, Thanksgiving, Black Friday, Christmas. 

Feel free to ask us for your own seasonal promotions or local events!

The LinkedIn Group for SITECH marketers is the best way to stay up-to-date about the activities for the SITECH sales channel. Please join as soon as possible if you have not done so already. 

It is a pleasure to see our SITECH campaigns and social media posts travel across the globe but please do not hesitate to contact us and ask for more, share your needs and ideas.

Missed last newsletter? No problem, check out our newsletter archive! 

• Jan Sutton
• Sarah Bastida
• Lisa Beutelspacher
• Sylvie Leiss